The term innovation usually directly connects with development of solid products. Innovation however is much broader,
and your company should be acquainted with the many developments in this area.
Your competiting position and possibly the mere continuation of your company are at stake.
It is nearly impossible to know all available products and markets, but the
roads towards innovation are similar.
I would like to visit your company to use the “balanced scorecard” method (see figure) to discuss your innovation processes together with partners and employees of your company. This method can be applied to design your strategy and to further optimize the necessary processes.
For further information on innovation please click here